Objective
With the creation of a new acro yoga program at the Cleveland State Recreation Center, marketing materials to encourage participation in the program was necessary. The program focuses on combining yoga and acrobatics to engage in a partner exercise focusing on consent. Due to the unfamiliar nature of the programming, it was vital to make it approachable and appealing.
Target Audience
Our primary customer base is college students as well as community members. We would target both male and female individuals between the ages of 18 and 35 years of age. The concept of the program makes it more apt for college age students learning about connection and consent.
Collateral
I created hotcards, social media blocks, television reach screen ads, ipad reach screen ads and posters for Acro Yoga.
Tools Used
Adobe Photoshop, Adobe InDesign, and Adobe Illustrator
