foodruleLARGE.jpg

Objective

Selecting one of Michael Pollan’s food rules, we were challenged to create a poster based on the respective food rule, focusing on the usage of food in the concept.

Target Audience

These posters would be suitable within grocery stores, farmers market, and schools to encourage healthy eating. As a result this would be targeting primarily females while appealing to those who can influence grocery shopping decisions.

Tools Used

Spinach, Exact-o-Knife, Adobe Photoshop, and Adobe InDesign