Objective
Pink Gloves Boxing originally started as a Female-Focused boxing program. However, as time has evolved, the program is shifting to be more gender neutral and receptive of all while still containing the encouraging and empowering aspects of the program. As a result we shifted from the original all pink branding I created previously to a more neutral branding scheme while still connecting it to the Pink Gloves Brand.
Previous Designs
Target Audience
Our target audience was Cleveland State students and faculty and staff members ranging from 18 years old to 55 years old. Our personas for this marketing would be more goal and community driven while wanting to become stronger physically, mentally, and emotionally.
Collateral
For marketing material, I created social media posts, flyers, posters, television reach screens, and animated story posts. I also created pink gloves boxing apparel to be sold in the recreation center store.
Tools Used
Procreate on Ipad, Adobe InDesign, Adobe Illustrator, Adobe After Effects
