Objective
Winterfest is often celebrated as a Christianity focused event, primarily using branding focused on Christmas. I conceptualized the event branding to be more focused on the celebration of winter rather than particular holidays
Target Audience
This event would be targeting Cleveland-based families of multiple religious and secular backgrounds. Also, the event would also target college age students and residents of the downtown area.
Collateral
Within the branding for the event, I created light post banners, apparel, posters, web advertisements, and wayfinding.
Tools Used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
