Winterfest – Event Branding and Wayfinding

Design

Winterfest is often celebrated as a Christianity focused event, primarily using branding focused

on Christmas. I conceptualized the event branding to be more focused on the celebration of winter rather than particular holidays

Logo Development

In an attempt to explore various objects of winter, multiple sketches were created to explore a logo design. Some appeared to be more closely tied to specific holidays but eventually the simplified wreath design was chosen.

Promotional Posters

Merchandise Design

Collateral

Light Post Banners
Wayfinding
Apparel
Posters
Web Advertisements

Tools

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Activity and Event Displays

Wayfinding