Conference and Event Services – Higher Education

Web Design | Marketing

I worked to create an external website and marketing collateral after our team took over the department of Conference and Event Services to allow for more control over marketing efforts and brand identity. 

Sub-brand Development

As part of a university, our branding must remain highly inspired by the university branding. However, when attempting to establish a brand externally from the university, we need to distinguish our brand identity. As a result we were approved to create a standalone website which was built using WordPress and Elementor CMS.

*Some photos implemented in project by partners were generated by AI. Mikayla does not personally support the use of generative AI. See her full stance on AI usage.

Homepage on Mobile Device

Multiple Webpages on Multiple Devices

Collateral

Website
Digital Display Ads

Tools

WordPress
Elementor
Adobe Illustrator
Adobe Photoshop
Photography