Nourish – Ethnic Hair Care Brand

Design

I worked to create conceptual designs for an Online Niche retailer of my choosing. I chose

to create an ethnic hair care brand that could be ordered online and customized to the consumer’s hair color.

Logo Development

After conceptualizing the ethnic hair care brand, the logo development process began. Starting with drawing by hand, 50+ logo variations were created before implementing digital media to create digital variations. The logo plays on the short-hand marking for nourishing.

3D modeled mock-ups of shampoo and conditioner

Mailing Box Mock-Up

Collateral

Logo
Packaging
Mailer
Social Media ads
Email Marketing

Tools

Adobe Illustrator
Adobe InDesign
Adobe Dimension
Adobe Photoshop
Photography

Postcard mailer design

Email Marketing on Mobile